Ethnic Marketing

Communicating the value of your products and services to a group of affluent new customers.

Ethnic marketing focuses on the Russian culture and traditions to create effective Russian advertising.

The reason ethnic marketing is so successful is that the whole concept relies upon knowing what a specific group of people likes, wants, and understands. There may be a difference in the outlook of a people whose heritage is different from that of the general market, and this difference can determine whether or not those people are attracted to certain kinds of advertisements. Ethnic marketing means choosing not to overlook those differences, but rather to create advertising campaigns that rely upon those cultural differences in order to better communicate.

We understand the kinds of things that our fellow Russian-speaking consumers like, need, want, appreciate, and enjoy. This insight makes it possible for us to design the most effective ethnic marketing strategies that will bring Russian customers into your business.